APAC growth visual

Hypercasual growth — APAC Q2 playbook

Quarterly insights, UA tactics, creative patterns and studio recommendations from TechVortex.

Focused on mobile user acquisition, creative testing and retention experiments across Bangladesh and APAC.

Executive summary

Q2 saw evolving CPMs across APAC with stronger returns from short-form creatives and lightweight gameplay loops. We recommend tighter creative iteration cycles (3–5 days), broader geo tests, and early retention gates in LTV-calibrated cohorts.

  • Short creatives (6–12s) outperform in discovery placements.
  • Test 3 variants per creative funnel: hook, mid, retention push.
  • Optimize for Day 1–3 retention before scaling UA.
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Creative examples

Regional insights

Bangladesh and neighboring markets show rising CPI sensitivity but good retention for simple core loops. Localized visuals and short copy perform well.

MarketAvg CPI3-day Retention
Bangladesh$0.1826%
India$0.2224%
Indonesia$0.3521%

Creative learnings

Hooks that show immediate gameplay in first 2s and offer a clear reward loop see higher installs and improved retention.

Creative hook frame

Case studies

Studio A — Rapid creative loop

Implemented a 72-hour iterate-test-scale flow; creative-to-scale shortened by 40% and CPI decreased by 18%.

Studio B — Retention gating

Added soft retention gate in onboarding, improving Day 3 retention by 6 percentage points.

Studio C — Localization wins

Localized creatives for BD and adjacent regions; installs rose 28% with small spend uplift.

Lead UA

Team & Studio contacts

Our regional growth team in Dhaka coordinates UA strategy, creative ops, and publisher relations.

Contact Growth Team

Tools & recommended stack

Tracking & analytics

Standardized cohort pipelines, event taxonomies and LTV windows are essential. Use lightweight in-house dashboards for quick decisions.

Creative production

Rapid variant generation, A/B tagging and frame-level evaluation provide decisive signals for scaling.

FAQ & Playbook accordion

Aim for 3–5 day cycles for top-funnel experiments; scale winners after Day 1–3 retention thresholds are validated.

Short gameplay-first hooks, local visual cues, and simple reward mechanics. Test caption variants and 6–12s formats.

Run broad audience sweeps with limited creative sets and prioritize retention signals before increasing spend.

Get the full Q2 report

Request our detailed Q2 APAC spreadsheet and creative bank. We share anonymized benchmarks and studio checklists with partners.

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